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What is Natural Link Building?

Link Building
Link Building

Natural link building is another way, besides using custom content with integrated keywords, to help your site get a higher rank on search engines. This is a form of off-site search engine optimization that can help you jump up into the spot on Google you want. There are many common ways of building natural links to your website. Here are a few examples of moves you can make to improve your websites natural link building.

How Natural Link Building Works

If someone puts a link to your website or blog because they enjoy your site and want their own readers to enjoy the content as well, this is a natural link. Any site that points visitors toward your website can be considered natural links. Any link that does not involve your input is considered natural. This is not something that happens often, unprovoked. There are a lot of things that you can do to help your website generate some natural links.

How to Generate Links

The first thing that will help you get natural links is great content. If you have great content, people will want to read it and share it with others in their social network. Having great content is not enough though. Great content does you absolutely no good if no one can find it. Good SEO strategy on your site helps with your organic search result and will get visitors to your website.  The biggest things you can do to make a difference is to market yourself. Spread the word about you, your business, and your product or service through e-mail and social media websites.

Why You Want Natural Links

Google is always changing the formulas they use for their search engine. One thing that they are trying to work with is giving more credit, and higher organic search results, to websites that gain links naturally. These inbound links show that your content and your website is respected by those in the online community which can increase your page rank. This is not something that will happen overnight. You can try to do this on your own as well, but a professional will be able to be more effective. A good digital marketing firm will likely help you build up the content for your site using other means as well.

How to Increase Natural Links

There are many things you can do to try and increase links. These link building strategies should help you get going in the right direction. Article directories that focus on your niche can be used to help generate links and hits. Stay away from content farms that do not care about the content itself.

More Natural Link Creation Methods

Guest blogging is another tactic that can be used to find new customers on the World Wide Web. Find a high-quality blog with a higher rank than yours that targets an audience that would be perspective clients. Providing useful blog posts to customers can add value to your website. Press releases are an easy and inexpensive way to generate links. You have complete control over the press release that shows off your new product or event. It is a highly ethical way to get inbound links and is highly respected.

Social Media Marketing

Participation in social media sites will help your reach increase every day. Try to find a social media site that targets individuals you think would want to buy your product for better results. By participating in the social media craze, your stuff will get shared to people that may have never known you existed.


Providing trustworthy testimonials featuring your product or service, you not only get a link back to your site, but you get a reputation boost as well. You can get real testimonials from customers you find online, or you could pay to have a good testimonial written to attract customers.

By using one of these strategies, you should be able to boost the number of websites that naturally link to you. It can take a few months to start seeing real results from trying to generate natural links. One last tip to help you along your way, do not get all of your links created in a short period of time. While using perfectly legitimate ways of doing the work fast, the search engines may question your businesses authenticity. Take your time and let the incoming links build up over time.

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