If you are looking to increase organic traffic to your website, your SEO strategy must revolve around two of the…
It’s sort of funny how you start a website and have no knowledge of how they work and then suddenly you are thrown into this unknown world. People that don’t have websites don’t realize how beneficial they are, but they also don’t realize they are hard work. This IS something you can just throw together, but chances are you won’t have very good results. It takes time, some money, a lot of knowledge and a lot of luck to get a website up and running and to keep it running. You need to not only rely on things like good design and good content; you need to rely on other things like SEO. Maybe before you had a website, you had no idea what SEO is, but by now you are probably pretty immersed in this subject. Still, things are ever changing in the SEO world and there are always more things, new things or quick things you can do to improve your SEO – website ranking. If you are looking for a few new options to improve your SEO, or you want to improve it quickly, check out some of the tips below.
If you were to call up 50 SEO advisors and ask them to define search engine optimization, you are likely to get nearly 50 different interpretations of an SEO definition. This is because many people who state that they are an “SEO specialist” just offer two or three aspects of SEO strategies. They found a couple of things that work to help site rankings and use them. But there are not very many SEO specialists who really offer a comprehensive approach to search engine optimization. It is well worth the expense to hire an SEO specialist who knows what they are doing and can effectively launch an SEO campaign that will incorporate a broad range of strategies into a customized campaign for each client.
What is SEO?
In simple terms, search engine optimization is the use of a wide variety of strategies and methods which will ensure that a website will rank high in the search engine result pages (SERP). By using several proven SEO strategies a website can achieve higher rankings in the major SERPs when a user enters certain keywords or phrases into the search field. To offer an example, think about your own last internet search. When you, or someone else, are looking for a product or information it is likely that they entered a search in a search engine because it is one of the fastest and easiest ways to obtain the information. Once you enter a query and the results are displayed, it is likely that you never went past the first page because they were more relevant to the search. This is the goal of SEO. A website is optimized so that when a related query is entered the site will rank as high as possible. The end goal is to obtain more traffic to the site which of course leads to more conversions or sales. When an SEO campaign is carried out properly it will place a site at the top of the rankings so that it will gain instant credibility with the audience you are trying to reach.
One of the first questions an SEO specialist is likely to ask a potential or future client is if they have a blog or not. Content writing is one of the most intrinsic components of developing an SEO campaign today and many are finding that maintaining a blog is one of the best methods to generate fresh content and generic links for their site. The search engines will rank every web page and each post on a blog is an extra web page that can be indexed. This gives even more opportunities to target the main keywords as well as using some of the coveted long tail keyword variations. Not only does a blog help provide content which can be indexed by search engines, it can also help establish you as a knowledgeable authority in your industry. Blogs can be a major component of a social media campaign. This proves that content can be and should be promoted using social media platforms. But then of course it is important to note that not all blogs are created equal. What should a blog have to be a huge contributor to an SEO campaign?
A Professional Look
Of course SEO is more about the written content that a blog contains than about the appearance of the page. But remember that your goal in maintaining a blog is not simply to please the search engines; you do have human readers after all. When designing the blog it is important to remember that the reader will evaluate the blog by what they see when they land on the page quicker than what they will read. Actually, it the page is disorganized and the layout is difficult to navigate it is likely that they will not read the blog at all. Using a free template will create a better appearance for the blog but it is far better to have a professional design it and customize it for your brand.
Keywords are an essential part of search engine optimization but it is very important to know how to use them effectively. One of the responsibilities of the SEO specialist is to conduct comprehensive research to determine which relevant keywords they should use for web marketing campaigns. Once the keywords are revealed they will be used in a wide variety of marketing strategies including content, blogs, ads, titles, and other forms of marketing media. Keywords can be a critical part of obtaining a high ranking in the search engine result pages. Each SEO campaign must start with extensive keyword search along with analysis to identify the most relevant and effective keywords to be incorporated into the campaign. During this research, the SEO professional will find two types of keywords: short tail keywords and long tail keywords. Each of these plays a different role and can have a major impact on an SEO campaign.
In the not so distant past, long tail keywords were hailed as a very effective way to increase search traffic. But of course, there was not as much competition back then and it was quite a bit easier to optimize pages in order to use the long tail keywords. Even though many still consider this to be part of ancient history and treat it as the forgotten treasure, they have been making a resurgence in value. Using long tail keywords can offer a powerful tool through which to leverage search traffic, especially when there is a lot of competition surrounding some of the “core” keywords in a niche or industry. Once it becomes clear how to use long tail keywords as part of an SEO strategy, they can actually work for us even better than they did in the past.
What is a long tail keyword?
A long tail keyword is a more of a keyword phrase which usually contains at least 3 words; but it can contain as many as 5 words. These are very useful when a website needs to refine some of the search terms; but is also effective when a user is searching for something more specific. A long tail keyword is similar to normal keywords in that they are useful for defining the page contents, what the publisher wants to be found through searches and what is displayed on SERPs. The key difference is that they are much more specific in nature and do not draw as much traffic to the site. However, the traffic that they do draw is generally higher quality, or more relevant which can lead to many more conversions than what normal keywords typically produce.