In times gone by SEO was all about working on the backend of a site and the focus was all on Meta descriptions, title tags and links. Google soon caught on to some of the unethical ways that people were manipulating search results by gaming the system and they changed up the algorithm used for determining site rankings. Google changed their focus, and so should SEO experts – at least those who want to see their sites rank high in the SERPs. Google now wants to see quality content that uses keywords which are inserted in ways that humans will understand them rather than just “stuffed” in to attract the attention of the search engine crawlers. On-page SEO is what is done to the site’s textual content that is read by humans when they read the site or blog.
How Important is On-Page SEO?
On-page SEO is very important as it can increase your site’s SEO efficiency. If you spend the maximum of your energy or budget on building links while ignoring on-page SEO strategies, you’ll be wasting your time. Link building is an essential part of ranking your site in the SERPs, but well designed on-page SEO can be much more beneficial. On-page SEO can be completed properly and then you really will not have to worry about it again. When it is done right, you will receive more relevant and targeted traffic. Ignoring on-page SEO strategies you’ll likely get traffic of lower quality. As long as you are using white hat SEO methods your on-site optimization is actually the safest form of SEO and it won’t get penalized by search engines. Diligent on-page SEO will be logical to both humans and search engines. Avoid penalties and increase ranking by removing duplicate content, simply web page designs and make your site easy to navigate.
On-Page SEO that Works
Earlier this year, Google released the 24th revision of the Panda Update. The goal of this update was to provide high quality search results taken from sites which have what is termed “high authority.” In order to rank high in the search engine result pages (SERPs) it’s important to understand on-page SEO. On site content includes the content on the page, title tags, URLs, and alt text for images. Textual content has to be high quality and make humans happy. It has to be written in a way which is informative, educational, engaging and valuable to readers. Content also has to be written in such a way that shows search engines that you are an authority on the topic. The title tag or headings should contain keywords as should the URL. Each piece of content that is written for your page should contain an image. This is visually engaging and allows you to add a caption, title, alt text and description.
Many people do not consider the design of a site until they have trouble navigating it. But the SEO specialist is well aware that the design is a major player when it comes to on-page SEO. Both readability and aesthetics rely on the website’s design. Pages need to load quickly and the site needs to be easily navigated by users. Even though meta codes, content and the URL are essential when it comes to on-page SEO but it is also about hoe the user connects and engages with the site as well as how easy it is to be indexed by the web crawlers. Design features such as color, high quality content, navigation and appeal to users all have an influence on how a human and the robots see the site. It can affect the site or page’s final ranking in the SERPS.