As far as search engine optimization goes, everyone’s main goal is to rank for keywords that drive traffic to their site and increase revenue. But knowing this doesn’t always make the process simple or easy. Indeed, SEO can get pretty complicated if you take on too much at one time. It’s easy to get lost trying to figure out which ranking factors are the most important to Google. For this reason, it’s critical to develop an effective SEO strategy that makes it easy to improve your organic search traffic.
Search Engine Optimization (SEO) employs a wide variety of strategies that are designed to improve a site’s ranking in the Search Engine Result Pages (SERPs). Over the years, there has been a lot of manipulation of search results and the search engines have responded by upgrading their algorithms. These updates are designed to penalize those who abuse the system and use black hat or spammy methods to obtain a higher ranking in the SERPs. Some strategies like buying links, cloaking and keyword stuffing were commonplace and in many cases did help improve a site’s ranking. But these types of practices are considered black hat now and can get a site penalized so badly that they fall off the result pages altogether. By using SEO best practices and ethical strategies a site can obtain a ranking near the top of the SERPs. But since it’s not an exact science, is there any way to predict the results?
Having a solid SEO strategy is very important to getting a website in the top rankings in search engine result pages. An adept SEO specialist has many tools to use in order to accomplish this task effectively. In his repertoire there are on-page strategies as well as off-page strategies that can all work together to help a site be more visible to the search engines. While these can be effective, the old saying “too much of a good thing” is a possibility. Over optimizing a site can have an adverse effect on its ranking. Actually, when a site is over optimized it is very likely that it will trigger penalties and these can cause the site to drop significantly in rank, or be totally eliminated. It’s important to find the right balance in using SEO strategies without overdoing it.
It can be frustrating to realize the SEO campaign you’ve been working on is simply not meeting its objectives. Failed SEO campaigns are not just limited to unknowing individuals who are trying to save a buck and run their own campaign. There are companies and knowledgeable people who set out to design an SEO campaign for clients only to find out that it did not achieve what it was designed to do. An SEO campaign requires a lot of research in a lot of areas over a long period of time. There are three very basic reasons behind failed SEO campaigns. Addressing these three areas specifically can improve the success rates of future SEO campaigns.
No one but the SEO company understands how rapidly the world of search is changing. There are even some who are trying to say that SEO is dead and done. But this is simply not true. The most recent changes to Google have left many scratching their heads as to how SEO best practices will look in the future. We know the face of SEO is changing, but what can we expect in 2014? Perhaps we can answer this question by looking at some of the most recent Google updates. Here are some of the emerging SEO trends that we see for the coming year.
When it comes to determining if an SEO campaign is successful it’s all about measurement. There are several metrics that can help the SEO professional know more about their strategies and how they may need to be tweaked. Page rankings, links and referrals are some of the key measurements SEO specialists may consider when determining how successful the campaign is. Measuring an SEO campaign can take many different forms and this can become complicated since the web is in a constant state of change. In order to stay ahead in this climate and ensure that a website remains competitive it’s essential to dedicate some time to the evaluation process. But what are we supposed to look at or measure when determining if a campaign is successful or not?
Even if an SEO campaign successfully drives traffic to a site it does not mean the campaign was a success. When traffic arrives at the site only to leave without visiting another page it counts in the metrics as a bounce. Search engines note when traffic to your site bounces out at a high rate and it can potentially lower the site’s ranking in the SERPs. It’s important to properly analyze engagement factors like bounce rate and how long visitors spend on a page. If there are some specific keywords which lead to poor engagement compared to some of the other keywords you may want to target new keywords. Use engaging content and keywords in order to improve the quality of traffic to the site through SEO campaigns. It’s essential that users be engaged.
The various social media platforms can be exceptional tools for marketing, this includes the blog. Maintaining a business blog can yield many different benefits for the business if it is handled correctly. Blogging can keep the website from going stale as well as provide a platform to interact with consumers. Content creation is one of the main components of blogging and it must be done regularly in order to have an impact on a search engine optimization campaign. Blogging can be used in conjunction with a website, or it can be maintained off site. Either way, maintaining a blog can help establish the company name across the internet. A business blog can provide a small business a chance to share their expertise in their own niche or industry.
Producing High Quality Content
One of the most important aspects of bloggingis that the company gets to produce their own voice. It can be an essential part of developing trust between the business and the client. However, it is very important to note that the content on a blog needs to be high quality and informative. One way to develop this is to make the blog into an education center in order to answer all the questions that your clients may have about your products or services. Although blogging is a marketing tactic, the language should be more informative rather than sales pitchy. Maintain an archive so that readers have plenty more articles to look at for examples and always give a call to action by inviting the readers to learn more. These strategies will help keep them engaged with the site, the blog and ultimately the business.