2020 is about to start and every webmaster started searching the best Off-page SEO techniques in 2020.
In my previous post What is SEO?
I discussed that SEO is done in two ways. On-Page SEO and Off-Page SEO.
In On-Page SEO, webmaster applies all the essential changes in a Live website to improve its ranking on Search Engine Result Pages (SERPs).
On-Page SEO is considered the best source to get organic and natural traffic.
Now let’s understand What is Off-Page SEO?
Off-Page SEO refers to all the strategies, techniques a webmaster applies to gain traffic on a website/landing page other than search engines.
If you have a website/blog you must be knowing there are mainly two ways to get traffic on a website.
First is the organic traffic which you get from search engines through organic ranking and other is through other sources like Articles, Press Release, etc.
With an increase in Google search, most of the business optimize their website to get top rank on competitive keywords.
However, it is not possible for every business to get a place on the first page of a search result because there are only 10 results available on the search page.
In such a case it becomes very important for a webmaster to find other ways through which they can bring the potential audience on their website. Here comes the need for Off-Page SEO.
By utilizing essential off-page SEO techniques a webmaster ensures that the website gets enough organic traffic even if it is not ranking on top of search engine result pages.
OFF-PAGE SEO TECHNIQUES 2020
Article submission is one of the best Off-Page SEO techniques to gain organic traffic as well as an external backlink.
Article submission website helps the business to publish their content on article sharing websites to gain highly targetted and potential traffic.
Some of the best article submission websites are:
Site.google.com – Offered by Google
The reason behind using bookmarking sites for Off_page SEO is to gain a quality backlink for the website. As we all know backlink plays an important role in website organic ranking.
Whenever you list any business, share videos, blogs, etc on bookmarking sites you are able to create a backlink with your website.
However, most of the bookmarking sites provide No-follow backing so they don’t provide any value but still it is considered a great way to increase brand awareness.
Some of the best bookmarking sites are:
The press release is one of the best Off-Page SEO techniques used by many companies to gain an interested audience on their website through press release sites.
Press release involves writing a blog about company events, news, products or services and then submitting it to PR sites.
This is the best way to gain natural links and gain organic traffic. Some of the best Press release websites are:
Nowadays there a many Guest blogging websites available in most of the niches. Guest blogging is a content marketing technique in which someone writes an article and post it on a third party website.
It is one of the best Off-Page SEO techniques to create quality backlinks and gain a potential audience on a website.
Some of the best Guest Blogging websites are:
Question Answer websites are the best way to get the attention of users interested in your services.
Most of the people have queries related to the services they are looking for. In such a situation they search for someone who can give the answer to their queries.
Here come question-answer websites.
Question answer websites are the best way to grab the interest of the potential audience by answering their queries and in return make them your customer.
Some of the best question answer websites are:
Blog commenting is one of the best ways to gain a natural backlink as well as potential website traffic.
To use this strategy just find some of the well-known websites related to your Niche.
Now read down their posts and write a good comment with a backlink on your name or provide URL of your website with a message like, For more info visit yourwebsite.com, etc.
Because the website is related to your Niche users will definitely be interested in your website also.
So, this is how you will be able to gain natural and potential traffic on your website.
Social Media Engagements
Nowadays, everyone has a social media account on one or other social media channels.
Some of the most used social media channels are Facebook, Twitter, Instagram, Snapchat, etc.
Most of the social media channels have more than 1 billion active users every month. The best part of social media channels is, they are very engaging.
Any image or video which is good is easily able to reach a large audience in no time.
If you want your business to reach new customers easily just create its social media presence and start interacting with your audience.
If you will apply a correct marketing strategy you will easily be able to get thousands of engagement on your post monthly.
If you are looking to promote any fashion brand, clothing items or anything related to Apparels then you can go for Instagram.
I have recently worked with a Fashion brand and found Instagram to be the best source to get an organic and targetted audience. Make sure you post at least twice on your Instagram account so that users can have regular engagement with your business.
Create a You-Tube Channel related to your Business
I am sure you must be knowing about You-Tube. In case you don’t know let me tell you You-Tube is a video sharing website created by Google.
You-Tube is one of the most popular video-sharing websites growing in India with 265 million active users every month.
If you wish to promote your business through videos then You-Tube can be a great platform for you.
It is completely free, you just create your youtube channel and start uploading videos on it. You can either share the videos to increase organic reach or start promoting the videos with You-Tube Ads.
Directory submission is still considered to be an effective off-page SEO strategy. There are many directory websites available online.
I suggest you go only for trusted sites that provide genuine backlinks and traffic to your website.
Some of the well-known directory submission websites are
Infographic is one of the latest and best SEO technique which is loved by search engines as well as users.
You can simply create an infographic tutorial related to your products or services and submit them on different infographic submission sites.
Most of the webmaster considers Infographics as a major On-Page SEO factor as it helps to user engagement on a post.
Some of the well-known Infographic sites are
Web 2.0 Submission
This is one of the oldest and best Off-Page SEO techniques. Here you can create a subdomain website related to your Niche on some of the high DA sites like WordPress.org, medium.com, blogspot.com, etc.
Updating the subdomains regularly with quality posts and a backlink towards your website can surely improve website ranking on search engines.
Above are some of the best off-page SEO techniques for 2020. If you are still not applying these techniques then you should start using them and see the business growth.
Author: Krunal Kale
‘Krunal kale is a Passionate Web Developer and an SEO Enthusiast from Nagpur, Maharashtra, India. He is the founder and CEO of InfinitiDigitech.’